Trends, like horses, are easier to ride in the direction they are going. - John Naisbitt
Its the same time of the year wherein the yearly round ups make their way to the news headlines. Twitter, Facebook and Google have just released the top 10 trends observed on their site. While I was going through that, I just thought of compiling a list of top 7 trends observed in our very own jewelry segment, in 2010. The trends are as follows:
High Demand of Sterling Silver jewelry As the gold prices soared to new heights, sterling silver made a remarkable comeback as one of the sought after fashion trend which went on to become stronger with each passing month. More and more jewelers and jewelry manufacturers are experimenting with sterling silver and have confirmed the strong continuity of this trend.
The bolder, The better - Mantra It was not just the Bigg Boss which went to become bolder and successful, the jewelry designers too tried to encash the trend. From big cocktail rings to stack of big bangles, bold jewelry styles were flaunted in almost all the party circles. As more and more people are shedding their inhibitions and experimenting with new looks, bolder designs are here to stay.
Consolidation of Key pendants In the early 2009, key pendants arrived with a bang and became unpredictably popular among the masses. In 2010, this trend got further consolidated and got a wider appeal. A noteworthy observation was the use of this pendant more in gold than any other traditional metal.
The Return of Dangling earrings Dangling earrings made a grand comeback and were appreciated both by men and women alike. These types of earrings made a unique style statement and added a glamorous look to the overall persona of a women. This trend seems to have longer shelf life and is expected to remain favourite even in 2011.
Metallic Jewelry - Everyone's delight - During the downturn, as the price of other precious metals sky rocketed, punk jewelry got a renewed demand. Bronze, copper and brass became the new eye candies. One more reason for their popularity was their ability to be easily textured which made them a hip jewelry to wear. Jewellers, took creative freedom and gave their buyers a whole new set of designs to adorn their bodies.
Large cuff bracelets: The Gatecrashers - This was a surprise entry and was spotted in most of the upmarket fashion circles. This great accessory worked fine with almost any outfit. Any type of hammered metal like gold or bronze as a bracelet, seemed like a must have by the end of the year.
Nature-inspired Accessories: New Kids on the block - When the entire world has started singing the - Go Green anthem, how can the jewelry industry be left behind? Accessories like snake rings and cuffs, leaf designs, green, yellow and brown gemstones and natural stones were spotted in many high profile fashion segments.
Overall 2010, did not give any path breaking trend even then these trends helped the debt ridden jewellery industry to bounce back and make quick recovery. As they say, "Don't follow the trends, Start them!", we hope that 2011 will throw new exciting fads with a longer shelf life. Amit S
